Digital Experience Becomes the Main Attraction for Growth
+9.3%
digital revenue growth
$5.26 M
in direct and referral ticket purchases
+26%
engaged sessions per user
Digital Experience Becomes the Main Attraction for Growth
Hershey Entertainment & Resorts operates Hersheypark, a high‑volume destination where the website is the primary channel for ticket sales, trip planning, and guest engagement—making digital performance directly tied to revenue and attendance.
Executive summary_
Legacy infrastructure limited scalability and introduced friction across high‑value digital journeys. We replatformed and redesigned the site to improve performance, simplify ticketing and planning, and strengthen conversion.
The result was deeper engagement, more effective high‑intent traffic, and measurable revenue growth — establishing a scalable foundation for long‑term growth.
The Challenge_
Growing reliance on Hersheypark.com as a primary revenue and operational channel placed increasing pressure on the existing platform:
Technology constraints limited performance across core site functionality
Fragmented ticketing and planning flows created friction across customer journeys
Slow publishing workflows reduced the organization’s ability to make updates and changes quickly.
Limited analytics and insight into journey performance hindered effective optimization
As a result, the platform no longer supported the brand’s scale, pace, or commercial role.
The Commercial Impact _
How we made digital a growth engine
Clearer customer journeys, a composable digital foundation, and improved insight into engagement and conversion performance increased the effectiveness of high‑intent traffic—driving measurable revenue growth and strengthening the site’s role as a core commercial channel.
+9.3%
digital revenue growth
$5.26 M
in direct & referral ticket purchases
+26%
engaged sessions per user