MSQ DX and Storyblok sign global MOU to accelerate strategic digital transformation for clients

London, 5th May 2026 – MSQ DX, the global Digital Impact company, today announces the signing of a Global Memorandum of Understanding (MOU) with Storyblok, the leading headless CMS platform, establishing a strategic framework for collaboration across Europe, the UK, and the Americas.  

MSQ DX’s Platinum partner status, core capabilities and reach formed the basis for the partnership, bringing together over 600 MSQ DX specialists for technical delivery and implementation. This is one of many partnerships with global reach that are being activated by Storyblok, signalling the future direction of its enterprise partner model and the level of trust, capability and regional reach it expects from its partners.

Under the agreement, MSQ DX will provide strategy, solution design, managed services, ongoing optimisation, and embedded consulting, with senior technical specialists placed within client organisations to identify where headless CMS and AI-driven content operations will deliver the strongest commercial impact.

MSQ DX already has live Storyblok delivery across multiple regions, demonstrating its global capability. The agency holds Platinum partner status in both Europe and the UK, with Enterprise Expert status earned through enterprise delivery in DACH, including its work with Vincotech.

In addition, MSQ DX’s proprietary AI-powered content migration product, Nimbus, is a distinctive and standout capability within the Storyblok partner ecosystem. Purpose-built to move enterprises from legacy platforms onto modern headless architecture, it removes the biggest barriers to adoption, including cost, risk and timeline, and gives joint clients a faster, lower-risk path from legacy CMS to commercial impact. 

The global MOU signals a big step for Storyblok and a commitment to deeper collaboration, giving partners a clear framework to jointly explore opportunities and deliver value worldwide. 

Barry D'Arcy, Vice President of Partners at Storyblok said: "This MOU is a deliberate step in building the global partnership network that underpins our long-term strategy. Together with MSQ DX, we're creating a shared foundation that connects local expertise with global reach, and turns collaboration into lasting value for customers and partners worldwide." 

Ben Rudman, Executive Director at MSQ said: “Storyblok is a vital partner and this new strategic collaboration supports our ambition to work with enterprise clients on complex outcomes‑driven digital transformation programmes. The partnership builds on our consulting‑led approach and brings together our core expertise, AI-powered products, technology, and delivery to help clients achieve measurable impact across their digital experience.”